For a brand like Costa Crociere, a journey never ends at the port. Their uniqueness lies in their philosophy, which combines the magic of navigation with unique and unforgettable shore experiences.
The challenge they threw at us was complex: how to translate this philosophy into a traveling event to present the Sea & Land Destinations and Experiences, the new commercial campaign for winter 25/26 and a completely renewed fleet? The goal was to let more than 1000 partners, from North to South, experience the same wonder that can be breathed on board.
To solve this challenge, a perfect balance was needed, the same one that Kampaay applies every day. We have combined the central control of technology with the uniqueness of the human touch.
Central control: Thanks to our platform, every detail has been centrally governed to ensure absolute consistency: from artistic direction to technical service, from food design to musical selection. For Costa, this has translated into a single point of contact and centralized governance over 11 cities, eliminating operational complexity.
Tailoring care: Our team of event experts has given a soul to every stage. We have undertaken a meticulous search to select 11 hidden gems throughout Italy: not meeting rooms, but places with a history. From a Milanese loft that looks like a private home with an open kitchen, to historic buildings, exclusive villas and restored convents. Each location was not a space, but the protagonist of a unique and unrepeatable experience.
In every city, guests have been welcomed into the Costa world. The atmosphere was intimate, the food design was refined, the emotional videos told the new routes and everything was designed for a single purpose: to make partners feel not as an audience, but as protagonists of a journey.
The success of the roadshow had a double objective: it activated the brand in a widespread way and strengthened relationships with strategic partners in the area, transforming a complex tour into a measurable business asset.
Extraordinary events crafted with meticulous attention to detail and innovative management of every corporate moment
